Monday, May 18, 2009

Zoo Safari- Up- Close, no cages, more fun

To communicate that Zoo Safari is not a common zoo in Brazil, because the animals run free like in a safari. DDB, Sao Paulo, Brazil, created electrostatic stickers containing animal pictures. These stickers can be placed on the windshield of parked cars to make the visitor imagine what it would feel like to be so close to a wild animal. The image shown on the stickers reproduced in real life size proportions the face of an animal taking a peek inside the car.

Client- Zoo SafariAdvertising Agency: Creative Directors: Rodrigo Almeida, Renata Florio, Julio Andery, Rodolfo Sampaio, Sérgio Valente
Copywriter: Geraldo Gonçalves
Art Directors: Mauricio Kumazawa, Gilberto Barros
Country- Brazil

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