Friday, January 15, 2010

Radioshack Binoculars



This idea was created for the new range of binoculars with the extra zoom feature by Radioshack. For the same, their Agency (JWT) placed the creative on various windows around Cairo city, both in-store and Out-of-store, the stickers matched the overlooking window view, giving people a live experience of the new range binoculars.

Credits:-
Client: Radioshack
Advertising Agency: JWT, Cairo
Country: Cairo

Royal Canin: Drooling Dog



Heye & Partner, Hamburg, (Agency for Royal Cannin) booked two billboards placed face to face, each on one side of a small street. One of the billboards shows the close portrait of a dog (of the breed Gread Dane) on a plain white background. The dog looks directly to the billboard in front of him, he has a longing expression on his face, is magnetised of what he sees.

The sight of the billboard he is faced with obviously makes his mouth water: his drool drops from his tongue and ponds beneath the billboard. (We created this puddle with jam sugar that dropped from a simple installation of a canister and a tube.) On the other side of the street the viewer sees, what fascinates the drooling dog: The huge picture of “Royal Canin Great Dane” dog food!


Credits:-
Client: Royal Cannin
Advertising Agency: Heye & Partner, Hamburg, Germany
Country: Germany


Arrelsfoundation- Give Barcelona A Roof





For many people in Barcelona this is their home. Give Barcelona a roof. arrelsfoundation.org.”

Credits:-

Client: arrelsfoundation.org
Advertising Agency: Altraforma, Barcelona, Spain
Country: Spain

Carris Arte em Movimento



Several Portuguese artists were invited by the "el├ęctricos" company Carris to intervene in those Lisbon transportations. This way, that company sponsored a Program to Support Portuguese Contemporary Art. Here, the intervention by Alexandre Farto in Bica's elevator. These displays will be there to visit until the 30th of June, 2010.

Butter Sculptures



Sculptor Jim Victor has created a sculpture with over 1000 lbs of butter to pay tribute to milk dairy farms .It can be visited in Harrisburg, in the Pennsylvania Farm Fair.

Alfa Romeo Belgium “Shopping Trolley”



As part of a sales promotion campaign, these ambient stunts in Belgium’s busiest shopping centers show just how easy it is to buy an Alfa Romeo MiTo when the price is incredibly reduced. The headline reads “Your chance to own an Alfa Romeo” and invites people to discover all the reduced prices at www.alfaromeo.be.

Credits:-
Client: Alfa Romeo MiTo
Agency: Duval Guillaume, Antwerp, Belgium.
Country:- Belgium

Kukkiwon World Taekwondo Headquarters: Revolving door



Kukkiwon the worlds headquarter of Taekwondo has always been looking for fun and easy way to get people interested in Taekwondo in their daily lives. In the later part of 2009, Taekwondo started the Taekwondo trail program for foreigners at Kyeong- hee Palace, and received a very positive response.

Now in 2010, Kukkiwon is eager to find other ways to attract people into learning about the Taekwondo trial program.For the same their agency (Brown Breath, Seoul, South Korea) found that people, especially foreigners, associate Taekwondo with Dolly chagi (Round Kick) & Kyuk pa (Breaking). In order to show these two skills very clearly in everyday life, they came up with an OOH Ad campaign on revolving doors by wrapping an image of a Taekwondo master smashing multiple pine boards.

The campaign was executed on several revolving doors at the entrances of huge buildings in areas with a large floating population. It naturally attracted people’s attention, and thus the agency was able to inform people about Kukkiwon’s trail program with great success.

Credits:-
Client: Kukkiwon World Taekwondo HQ.
Agency: Brown Breath, Seoul, South Korea
Country: Korea

Sunday, January 10, 2010

The Snake Bus



Giant constrictor snake squeezing complete Copenhagen citybus.

Credits:-
Client: Copenhagen Zoo
Agency: Bates Y&R, Copenhagen, Denmark
Country: Denmark