Friday, July 16, 2010

Rooftop Ad to God

Bond + Bond - Fridge Magnet Billboard /

Diesel Facepark Event

Inception- The Dream Is Real

Inception, the latest film from director Christopher Nolan tells the story of a thief of dreams. Don Cobb, played on screen by Leonardo DiCaprio has developed the ability to infiltrate the subconscious of everyone, he is well able to live their dreams.
The base line of what science fiction thriller is logically "The dream is real."
In order to script this teaser, two giant billboards are trompe l'oeil quite surprising. The first two are present in New York, the third is visible in Paris, Porte de la Chapelle.

LG Launches Its Range of Giant Fridges @ Madrid

LG sees the big picture, very large for the launch of its new range of fridge.
One of the entrances of the market San Miguel de Madrid has been transformed into a refrigerator size XXL by the brand. The device was also going on within the market, with the installation of fresh and exotic in the aisles to extend that feeling of freshness.
Supported by the presence of actresses Eva Longoria (Desperate Housewives) and Jennifer Morrison (Dr. House), the operation becomes an even more credible ...

An Ice statue Depicting Homeless People @ Summers

At the end of winter, many shelters for the homeless are closed while there are so many homeless people who die in summer than in winter.
To raise awareness of this reality, the Fondation Abbe Pierre and his agency has a happening BDDP to the Louvre pyramid. A statue depicting a homeless ice will melt and all day July 8

Sunday, July 11, 2010

Gillette Promotes Clean Shaven Look @ Office Lifts

Ambient marketing operations are often one-shots with more resonance line than in reality. That is okay, but when ambient knows a course worthy of the name, we can only applaud. This time, the credit goes to Gillette since the brand has signed an operation last March noted, in São Paulo. 40 elevators located in office buildings were indeed stuffed with synthetic fur, simulating the presence of a beard of several days. The door was playing the role of the skin smooth and welcomed the message of Gillette: "You prefer the shaved skin? 98% of women too. ""Even if the fur looked rather pleasant to the touch, there is no doubt about the memorable aspect of the opera. The message also fell into oblivion right out of the elevator as it was enhanced by sampling in the lobby of the buildings concerned.


Client: Gillette

Agency: Ponto de criação

Country: Brazil

La Parade Xperia™ X10 mini - Sony Ericsson

Grolsch Koel*Hotline

Coca-Cola - The Wave /

IKEA "Trailer" - Leo Burnett Hong Kong