Sunday, June 6, 2010

Goodyear Goes Neon- Coz Danger Lies Around The Corner

The Problem: Most of Columbia’s major intercity highways cut through remote countryside, so free-ranging cows, domestic animals and stray pets are familiar sight along the way. Common scenes at dawn and dusk are scores of peasants trudging along the shoulder of the road making their daily trek to and from their jobs, and cyclists on the highway pedaling with caution thrown to the wind. That’s why a simple drive along the highway of Columbia can turn into a real nightmare. Columbia is one of the countries with the highest accidental rates that results in a higher number of fatalities.
The Solution: This presented Y&R Bogota, Columbia with an opportunity to reach out to the Columbia n driver and get idea across that there‘s nothing like a good pair of tires for steering around the dangers that lurk in the murky light of dawn and dusk. For the same the agency set up the brand experience in motion by putting up neon signs at night on two of the highways with the highest accident rates with stray animals and cyclists. A few yards down the road, they placed another neon street sign that unmistakably singled out the concept of the campaign- “Danger lies around the corner. Goodyear.”
Credits: Client: Goodyear Agency: Y&R Bogota, Columbia Country: Columbia

The new 2010 Mustang. Unleashed.

This billboard was showcased in Detroit, MI at the Woodward Dream Cruise, the world's largest one-day automotive event. A smoke machine was installed behind the board, and every few minutes the rear wheel would spin, spewing smoke for the ultimate one-minute burnout.


Client: Ford

Advertising Agency: Team Detroit / Detroit, MI, USA

Country: USA

Os Gemeos do the Graffiti & Inflatable performances

Os Gemeos are a brazilian duo that started out with graffiti, which can still be seen in the walls of Sao Paulo. Nowadays, they run the world with works of art in many shapes - from performances with inflatable’s to exhibits in museums. In Lisbon, they can be seen at CCB or on a building at Av. Fontes Pereira de Melo, in a partnership with Blu.


Artists: Os Gemeos

Country: Brazil

Mercedes – Benz – AMG : Flying Car

The Challenge:
Mercedes-Benz requested a highly segmented vertical action that would increase visibility for the brand among top executives and business people.
Solution: Stickers of the SLG AMG, also known as “gull wing” a new edition of the brands’ iconic model, were stuck to windows in shuttle flights, frequently used by the TG. As a courtesy, passengers also received a miniature car. Result: Only in one month, 100% of the target population was reached:- nearly 400 executives in Brazil.


Client: Mercedes

Agency: Ponto de Criacao, Brazil

Country: Brazil

BMW JOY 3D: Asia's 1st Interactive 3D Building Projection