Agency: Wax, Calgary
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MTV was seeking a ground breaking street level ad that would promote the series premier of their new show “The buried life”. To present MTV with a user engaged ad, Monster Media, the global leader in storefront advertising, partnered with Maude to develop a campaign experience that would make a distinguishable connection between pedestrians and MTV’s “The buried life”. The Ad was placed at 521 5th Ave.in NYC.
MTV’s documentary series asks the question –‘What do you want to do before you die?’ following four young men on their journey to mark items off their list while helping strangers mark goals off theirs’. Mirroring that intention, the unique storefront included three areas to submit your goal to achieve, an oversized scrolling list of all wishes and an area to select a clip from the show to preview.
The campaign was a huge success as it increased the viewer awareness of the series premier and recorded high number of engagements within the first day of launch.
Agency: Orlando-based Monster Media and Maude, USA
The purpose of the promotion was to inform customers about LKJ’s effort to create new hairstyles over the years. Also, with the 37% discount coupon they were offering to celebrate their 37th anniversary, the targets were to experience LKJ and eventually become a potential client.
Agency: Diamond Ogilvy Seoul, South Korea.
Karma is a clothing and home accessories store which also offers customize T-Shirts where customers can put whatever they want on the T-Shirt. They use their T Shirt as the media.
Agency: Dentsu Jakarta, Indonesia.
Stephen Powers, an artist from Philadelphia, decided to paint the walls of the city with loving words. To do so, he created a site, www.aloveletterforyou.com and asked people to send phrases. Fifty of those phrases were painted by 40 volunteers, between artists and city dwellers, who learned the technique in workshops taught by him. Then, he chose to paint the walls that were in the route of an old railway line that passes through the city. The project will also become a documentary and a book.
More than 300,000 adolescents in Israel are living in the streets and are vulnerable to a variety of risk situations, crisis, trauma and distress. ELEM (Youth in Distress in Israel) is the largest organization in Israel which helps them. Their goal was to increase awareness towards donation day. They wanted to demonstrate people the strong feeling of thousands of adolescents which have no home to come back to. They manufactured thousands of fake doormats with “NOT WELCOME” printed on them. Hundred of ELEM volunteers placed them at doorsteps on top of the common “WELCOME” doormats. On the other side of the doormats was the solution.
Agency: Gitam BBDO Tel Aviv, Israel.