Thursday, May 21, 2009

The Kebab Truck

Doy Doy, one of Germany's biggest döner kebab restaurant chains wanted to promote itself, for the same Saatchi & Saatchi Frankfurt used a cement mixing truck with a revolving compartment in the form of a giant kebab that rotated just like a real döner does while it cooks. Not only did the promotion generate lots of local press coverage, international media also picked up on it. A PR team handing out flyers offering 20% discount and free drink with their meal supported the action, helping drive football into the restaurants.

Client- Doy Doy

Agency: Saatchi & Saatchi Frankfurt, Germany.

Country- Germany

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