Wednesday, January 27, 2010
Sunday, January 24, 2010
As part of a sales promotion campaign during the Brussels car fair, Alfa Romeo converted 50 bus shelters around Belgium into free classified ad hoardings. After all, since a new Alfa Romeo was now so cheap, you’ll want to be getting rid of your current wheels pretty quick, People started putting up their own classified ads almost immediately, and the poster sites were completely full within days.
Client: Alfa Romeo “Noticeboard”
Agency: Duval Guillaume Antwerp, Belgium.
Citroën Martinique has launched a green campaign called "For a better world!",For each sold car, Citroën Martinique will fund a local association concerned by the environmental issue. In the most important shopping centres of the island, the agency has created car spaces especially for Citroën AirDream cars range, with low carbon emission and 95% recyclable. With Citroën Airdream, Martinique is becoming greener.
Client: Citroen Martinique
Agency: C'Direct, Le Lamentin, Martinique, France
A poster covered with sealed air bubbles invites pollution plagued pedestrians to soak up the fine mountain air in the car-free mountain resort ”Braunwald” Switzerland. A campaign by “Braunwald Tourism” in all major cities in German-speaking Switzerland.
Client: Braunwald Tourism
Agency: Wirz BBDO Network Zurich, Switzerland.
Post-it is a product commonly used in offices, however a great potential market for this brand are actually college students. Post-it wanted to reach this market. How can they make college students feel the need to use Post-it? They placed an alternative medium in the most important college campus, knowing that one of the main things students usually forget, is returning borrowed books to the libraries.
An ice sculpture with the phrase “Return The English Book” was made. Below the sculpted phrase you can see the line: “Memory is Fragile” and the logo of the brand: Post-it. This phrase progressively melted dramatizing the idea of memory being so fragile. By doing this, the passerby received a relevant message in an unexpected way, that can stay in their memory at least until they get a Post-it.
Client: Post It
Agency: El Garaje Lowe Lima, Peru.