Friday, September 4, 2009

Baby Size Ice Sculptures In Beijing Raises Global Warming Awareness

The iceberg on the Seine last July had already made an appointment with the United Nations conference in Copenhagen. This time, it is on the site of the Temple of Earth in Beijing where in 100 statues of ice -the size of a child were erected. The activity was done to alert the water shortage which threatens hundreds of millions of people in Asia (and elsewhere), a direct result of global warming.

Big Bubble - Bubbles Off The Cars & Loos

Guerrilla stunt targeted the children at the Loos and the Streetways in Brazil, to advertise the fact that the bubble gum Big Big makes the biggest bubbles.

Client: Big Big
Agency: Leo Burnett, Brazil
Country: Brazil

Thursday, September 3, 2009

JIFF Mopps Up The Dirty Board

JIF Mopp is the most known floor sweeper product in Norway. It uses a dry microfiber cloth that attracts dust. An abribus board with the JIF microfiber cloth covering the board placed close to city traffic. The cloth gets dirtier every day. The logo and the text ‘Recommended by the Norwegian Asthmatic Organization’ are printed on transparent plastic plate on the top. The cloth beneath the plate remains clean, so people can see how dirty the rest of the cloth has become.

Client: JIF Mopp
Agency: Aich & Mokie Oslo, Norway
Country: Norway

Israel Cancer Association Targets Beaches- Raises Awareness Via Towel Branding

An ambient marketing activity which took place in Gordon beach, Tel Aviv, was done in order to increase awareness to sun damage and skin cancer. The activity included 50 towels with a coal grill print on them. The towels where placed from early morning to late noon, during which we received countless reactions from passers-by, unable to ignore the unusual site which appeared in front of them. The activity obtained wide media coverage, on TV, local news papers and the internet.

Client: Israel Cancer Association
Agency: Gitam BBDO, Israel.
Country: Israel

Faber Castel Goes The Graffitti Way

Faber Castell use the street walls to communicate color's variety.

Client: Faber CastellAgency: Unitas/RNL Santiago, Chile.
Executive Creative Director: Pancho Gonzalez
Country: Chile

Powerball Goes The Vending Way

Posters from Publicis Mojo Brisbane were placed on phone booth highlights around the city to show that a Powerball win means you can get whatever you want, whenever you want.

Client: Powerball
Agency: Publicis Mojo Brisbane
Country: Australia

Johnny Andrean Helps Make The Pony Tail

As a local beauty salon franchise, Johnny Andrean launched a hair-strengthening product. They wanted to communicate it with a low budget but with an impactful result.
Client: Johnny Andrean
Agency: Fortune Indonesia
Creative Director: Wayrizal
Country: Indonesia

Elmex- Ticketing Out The Cavities

Elmex wanted to promote their anti-cavities toothpaste, under the tagline "Helps prevent cavities" and asked them to find a surprising way to expose it. They collaborated with the leading bus company in Israel, and printed over 600,000 season tickets (an entire year's supply).

One side of the ticket was a regular season ticket, while the other side looked like human teeth. Whenever a passenger got on the bus, the driver punched the ticket thus creating a hole in the "tooth". Over 600,000 people were exposed to the creation of the hole and to the message: "Elmex - Helps prevent cavities".

Client: Elmex
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel.
Country: Israel

GAM3 Goes Street Smart

GAM3 is an international non-profit organization that arranges street basket tournaments and urban cultural events for kids in Denmark and the Middle East in order to integrate minority youth in the community.
In 2007 GAM3 became official NBA Cares Community Partner. GAM3 wanted to promote the annual GAM3 basket finals in Copenhagen to a target group of 12+ street ballers without a media budget.
GAM3's tag line is "Take it to the streets" and so they did. In order to gain awareness, they temporarily turned pedestrians on Copenhagen traffic signs into basketball players. This way, they quitte literally reached the target group on the street level and helped promote street basket as basketball's more adventurous offspring.

Client: GAM3
Agency: Plant Copenhagen, Denmark.
Country: Denmark

Chicken Coop- The Unitech Karma Lakeland

Karma Lakeland was a residential project which where Villas are surrounded by a sprawling green versus all other properties in Gurgaon ( Near New Delhi) which are high rise with really small square footage.

Client: Unitech Limited
Agency: JWT New Delhi
Executive Creative Director: Anuja Chauhan
Country- India

Sunday, August 30, 2009

Hubba Bubba: Gum Wrapping The Billboard

In order to bring forth the point that Hubba Bubba is the world's longest chewing gum; Gitam BBDO, Israel came up with this innovative OOH idea of wrapping up a billboard with the chewing gum; the idea not only helped the brand get the attention of all the Israeli's but also got the foot falls to the store.


Client: Hubba Bubba
Agency: Gitam BBDO, Israel
Creative Director: Guy Bar, Eran Bar Yochai