Sunday, May 17, 2009

Air that cools your home; heats up the world

Prolam Y&R ,Santiago produced this large-scale billboard showing refugees fleeing from a flood in Asia, with dozens of air conditioners peeping out from a refurbished building, was produced to raise conscience regarding global warming. The line: El aire que enfría tu hogar, calienta el mundo (The air that cools your home; heats up the world), was used to help convey that climate change is also due to excess of carbon dioxide in the air.

Agency- Prolam Y&R Santiago

Client- Forus Executive
Creative Director- Tony Sarroca

Art Directors- Fabrizio Capraro, Renzo Vaccaro

Country- Chile

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