Wednesday, July 15, 2009

CRY: For help

A Bester Burke Slingers Cape Town poster for LifeLine, South Africa.

Client: Life Line, South Africa
Agency: Bester Burke Slingers- Capetown
Creatives: Stephen Burke, Executive Creative Director
Wallace Seggie, Creative Director
Riaan van Wyk, Art Director
Country: South Africa

Yellow Pages- Magnetic effect

On June 2009, 1000 customized Yellow Pages billboards took over the country, turning it into a live demonstration of search categories.To achieve such a result Shalmor Avnon Amichay/Y&R Interactive Tel Aviv had to break the boundaries of outdoor media and create innovative customized solution for every billboard.

KIA: Spend Less

Times are tough, and everyone is looking for easy ways to save money. To remind people that Kia is a brand built around exceptional value, LA-based creative agency David&Goliath created this campaign that takes a decidedly low-cost approach to typical marketing tactics. A scale-model plane towing a scale-model banner along the beach and a tiny tear-off flyer tacked to a street post deliver full-size results at a miniature cost, and illustrates Kia’s commitment to helping everyone “Spend Less.”

Tuesday, July 14, 2009

UNICEF campaigns for safe drinking water

Thirsty? So are millions of people around the world with no access to clean drinking water. 4,200 children die of water-related diseases everyday. Help provide safe drinking water to developing countries. Donate today. You wouldn't drink dirty water. No one should. Donate now by texting TAP to 864233 (UNICEF) or visit Just a dollar provides a child with 40 days of clean drinking water. The campaign was conceptualized and executed Casanova Pendrill NY, USA.

Fisch Franke- The living poster

To promote the outstanding freshness and quality of Fisch Franke´s Restaurants Publicis Frankfurt, Germany created a "talk of the town" citylight poster to showcase that the restaurant serves fresh fish frankees.

SIM: 2nd Edition @ Abu Dhabi

SIM – Signage, Imaging and Media is the most comprehensive trade show for the regional marketing communications industry. The 2nd edition of the show will be held in the UAE capital Abu Dhabi from 18-20 October 2009 at the Abu Dhabi National Exhibition Centre (ADNEC).

Monday, July 13, 2009

D-reizen: Promotes the first Goldfish hotel at Amsterdam Airport

A solution to the 'who will take care of the pet' problem has been found for some holidaymakers who fly out of Amsterdam Schiphol airport. Travel agent D-reizen is offering its customers to drop off their goldfish at a special hotel. The initiative is part of a campaign by the travel agent that uses fish in its advertising. The world’s first Goldfish 5 sea star hotel at Amsterdam Airport - including a tennis court, a beach with its own beach guard and a pool with slide – is probably the ‘wet dream’ of every goldfish on this planet. This promotional campaign was the brain child of their agency- Doom&Dickson Amsterdam, The Netherlands.