Friends of Earth

For this ‘Friends of the Earth campaign’ JWT Hongkong came up with an idea of printing the image of the back of a car on the lid, so that when ever a straw is placed inside it resembles as an exhaust pipe. This lid was distributed and used by road-side food stalls. When consumers drank from this cup on the streets, it made them feel like they were inhaling toxic emissions directly from the vehicle. The copy on the lid cover read-“Pollution is closer than you think.”

Client- Friends of Earth
Agency: JWT Hong Kong, China.
Country- China