Thursday, July 23, 2009

Home Pro: Box Poster

Low cost outdoor for Home Pro from BBDO Bangkok

Client: Home Pro
Agency: BBDO Bangkok
Chief Creative Officer- Suthisak Sucharittanonta
Country- Thailand

Save the Children: Child Soldier

It's 2009 yet, things like child prostitution, child soldiers and child deaths from unclean water are still happening. Save the Children Australia want to make these practices obsolete. M&C Saatchi Melbourne helped bring home the message with a mix of press, outdoor and a national exhibition.

Client: Save the Children

Agency: M&C Saatchi Melbourne

Creative Director- Steve Crawford

Country- Australia

Big Spills Bounty

What better way to demonstrate the superior absorbency of Bounty paper towels than with some big spills. And they are talking about some seriously big spills. On Seventh Avenue in New York, busy commuters are greeted by a six foot tall coffee cup knocked over and spilling onto the sidewalk - complete with steam and the aroma of freshly brewed coffee. And in Los Angeles, weekend shoppers find a seven-foot long, 550 pound ice pop melting in the Third Street Promenade. Both these spills were accompanied by sampling and outdoor ads delivering the message, Bounty "Makes small work of BIG spills".

Agency: Publicis New York, USkj.jA.

Ken Starck : Caution Dry Paint

In this guerilla-style campaign Ken Starck Painting Company offered their professional services. 200 notes were put up at well-chosen locations in Stockholm, encouraging people to consider repainting this spring.

Agency: Ester Stockholm, Sweden.

Monday, July 20, 2009

Red Stag by Jim Beam: Two’s company three is heard

Advertising Agency: Proof (Beam Global In House Agency), Deerfield, USA
Creative Director: Craig Pollock
Art Director: Mark Share
Illustrators: Bill Beachy, Chris Comella at GoMedia

Random House- How to get the man you want!

Random House published this step-by-step guide that helps you get the man you want. You can read all about the 150 fun date ideas, what to wear, how to decipher body language, the keys to flirting, what turns men on and off, and more. Or alternatively you could just trap them.

Agency: BBDO Colenso Auckland, New Zealand.

First Sensation: Orange moments via Huge Glass

First wanted to reach its TG- young people, with sensation chewing gums which is a long period permanent taste and brand new chewing gum taste. To this end, Youth Republic, Istanbul, Turkey created “Orange Moments” concept. And then they intended to give an orange line of vision to students and for the same they targeted the universities.

The agency created huge glasses which symbolize young people’s dynamism and joyfulness, which were later on placed at strategic locations with the campus of the universities in Turkey, thus the entire activity not only created a buzz about the brand but also provided the TG with the brand experience.

Advertising Agency: Youth Republic, Istanbul, Turkey
Creative Director: Serhat Gürcü
Art Director: Cumhur Gürses

Prisma: Recyclable Billboard

The advertising agency Prisma ES, Brazil, has created this recyclable billboard, to demonstrate her concern with the environment and sustainability. The campaign strategy was divided in two steps: First an institutional ad of an agency with the theme-‘Good Ideas for real’ and a big lamp in the center, printed in a material that reflected with all the car lights. Then, the digital canvas used to cover the billboard was turned, revealing in the case, the meaning of a good idea for real is to print in the back side of the canvas.

Advertising Agency: Prisma, ES, Brazil
Creative Director: Carlito Almeida
Creatives: Bruno Franco, Leonardo Bassul