This piece is composed of 2 balloons, one inside the other. The internal balloon represents our planet, and the external one shows the layer of pollution in the atmosphere. WWF balloons were distributed by volunteers in open spaces. People who received the balloons were told to use a pin attached to the tag to blow up the exterior balloon. By doing so, we can see planet Earth with no interference, and this demonstrates that if everybody helps we can stop pollution on our planet.
Agency: DDB, Brazil.