Saturday, November 14, 2009

CNN- Tapes The Berlin Wall

CNN taped the original position of the Berlin Wall using branded tape launching CNN International’s new slogan “Go Beyond Borders”

- The line often goes through buildings a built after the fall of the wall – through restaurants, offices, hotels and even train stations.

- At certain points along the wall line we created temporary street art installations detailing 8 stories of people who went over, under or even through the biggest border in history. Exactly where these events actually happened.

- Stickers on the street fill you in on the details, QR codes push pedestrians online to CNN’s Berlin Wall Special and a google map with links to archive footage from back in the day.

The project took 5 days and 40km of tape.

GAP- Turns It Upside Down

GAP went literal with their claim "Shopping turned on its head" and turned a store and everything around it upside down in Vancouver.

Thursday, November 12, 2009

Coke- Grips It’s TG

The challenge was to let people know about how the new Coca-Cola Grip Bottle has a better grip for holding and for the same its agency Marcel, Paris, France came up with a solution where in they used ‘Posters’ that were printed on Velcro- thereafter these posters were placed with-in the bus shelters across Paris to make people interact with the grip.

The campaign became a huge hit with the audience, as people literally hooked to the campaign which resulted on the whole, a 3.8% brand volume growth in France compared to the sales in 2007.

Client: Coke
Agency: Marcel, Paris, France
Country: France

Dublin City Council: Sticky Shoes makes loud noice…

Publicis QMP Dublin were charged with helping stop chewing gum litter on the road; and thus the agency took key shopping locations and stuck hundreds of shoes on the street with gum- and the shoe had a message attached to it that read- ‘ GUM – IT’S BETTER STUCK IN THE BIN’. The campaign was a huge hit among the masses, as hundreds of onlookers took photos and videos; more importanatly the campaign was covered by local media too…

Client: Dublin City Council
Agency: Publicis QMP, Dublin
Country: Ireland Shopping cart

Saatchi & Saatchi Switzerland Raise awareness of human trafficking in the production process of the goods we buy everyday with this outdoor installation.

Client: IOM
Agency: Saatchi & Saatchi Switzerland
Country: Switzerland

Atari NZ: Colin McRae Dirt 2 - Dirt Billboard

To launch Colin McRae Dirt 2, Atari and Republik Auckland brought rally driving to the city with this fully functional, mud encrusted car windscreen.

Client: Atari New Zealand
Agency: Republik Auckland
Country: New Zealand