Dairy Farmers of Canada wanted to promote their Cheese, and thus Taxi (Agency) came up with a series of executions with a Tag Line- "All You Need is Cheese” on display, based on the staging of the imagination of children.
These characters are typically associated with childhood - the cowboy or a clown etc on the billboards and street furniture across the city. The protagonists have the appearance of small plastic soldiers but for the purposes of the campaign, khaki green is replaced by a yellow cheese rigor.
Client: Dairy Farmers-Canada
Agency: Taxi- Canada