Saturday, May 15, 2010

All You Need Is Cheese…

Dairy Farmers of Canada wanted to promote their Cheese, and thus Taxi (Agency) came up with a series of executions with a Tag Line- "All You Need is Cheese” on display, based on the staging of the imagination of children.
These characters are typically associated with childhood - the cowboy or a clown etc on the billboards and street furniture across the city. The protagonists have the appearance of small plastic soldiers but for the purposes of the campaign, khaki green is replaced by a yellow cheese rigor.


Client: Dairy Farmers-Canada

Agency: Taxi- Canada

Country: Canada

Mad Men- DVD promotion @ New York Metro

To promote the DVD release of Season 3 of its series Mad Men, HBO has opened in the metro New York branch of the agency Sterling Cooper. Of course it is not about a real agency, but a clever cover inside a subway train. Users, by opening the doors of the subway, will enter the world of the series and discover the hero Don Draper.


Client: Mad Men- Series of Season 3

Agency: Sterling Cooper, New York

Country: New York

Soda Chang- It’s the Fizz That Counts!!!

Made in Thailand by the agency JEH United for soda Chang, accompanied by this billboard balloon launch illustrates the profit made "Free the bubbles, open Chang.”
Organized hours of Friday and Saturday outings in Bangkok, the operation appears more than ever to fulfill its role as (according to our sources!) Sales were multiplied by five!


Client: Soda Chang

Agency: JEH, Thailand

Country: Thailand

CEPF “Walking to create a greener environment”

A busy pedestrian crossing in China was taken over by a large canvas with a leafless tree on the road. On both sides of the crossing were sponge cushions placed, soaked in green environmentally friendly washable and quick dry paint. This way footprints represents green leafs. This ambient was made for China Environmental Protection Foundation.


Client: CEPF

Agency: DDB, China.

Country: China

Wong Dog Food

The objective was to present a new line of dog food with full vitamins, so they were searching places where owners and their dogs spent a lot of time and they came up with an idea to put a few dogs in those places, but they had tied up in their neck a human arm so they can prove the power and strength of the new dog food.


Client: Wong- Dog Food

Agency: Mayo Draft FCB, Peru.

Country: Peru