Saturday, October 24, 2009

Plug Into The World With The Economist

For the latest city blitz for The Economist, BBDO New York/ BBDO West posted billboards and did station dominations in and around the city of Seattle, including the famous Pike Place Market. The creative execution highlights very simply how easy it is to plug in to things happening around the world via the Economist.


Client: The Economist

Agency: BBDO New York/BBDO West

Country: USA

Thursday, October 22, 2009

UK Gets Prepared For Winter Floods

The Environment Agency launched this £2million flood awareness campaign to mark the start of the UK winter flood season. As part of the campaign Adshel have built 6 bus shelters that recreate the look of a flood damaged sitting room. The multi-channel campaign - "be prepared for flooding" - will use a mix of media: print and radio advertising, direct mail and public relations. The national and local campaign seeks to raise awareness of the risk of flooding and to encourage people to take steps to prepare in advance.

Client: Floodline
Creative Agency: Cookson Peacock
Country: UK

1st Bank- Caring About Small Business Houses

Many banks claim that they support small businesses, but 1stBank in Colorado seemingly put their money where their mouth is. They set up several rotating displays in busy areas covered with business cards of their small business customers, plus the tagline "We care about small business." Now that is more than just lip service.
Client: 1St Bank
Agency: TDA Advertising
Country:- Colorado

Save The Children- An Initiative By

It's frightening to think children today are still forced to work in factories, employed as prostitutes, or don't have access to clean water. These are some of the many issues Save the Children is working to make obsolete, so these things become a thing of the past-
1)Contaminated drinking water Mandera, Northern Kenya; 2) Child worker,Dhaka, Bangladesh; 3) Child soldier Democratic Republic of the Congo; 4)Child prostitute,Bangladesh & 5)Child war refugee Democratic Republic of the Congo.

Hat’s off to the creative team at M&C Saatchi, Melbourne, who came up with this OOH poster campaign.

Agency: M&C Saatchi, Melbourne, Australia
Country: Australia

Corona Beer- A Raising Act!

To celebrate the arrival of spring, the Corona beer brand surprised passers of the City of Buenos Aires with a bottle of 3 meters high composed entirely of colorful flowers. The bottle was located in the Plaza San Martín, a strategic point where thousands of people walk daily to work in the downtown because of its proximity to the train station and underground city.

Client: Corona Beer
Advertising Agency:
Woonky Buenos Aires, Argentina
Country: Argentina