Monday, May 18, 2009

Panasonic- The Toughbook CF-F8

Though the world’s lightest, the recently launched Toughbook CF-F8 faces an unenviable task on traditional favorites backed by bigger advertising budgets. For the same, Panasonic chose Sparkfury, Singapore as its agency to target the mobile professionals. As Michael Wee, Executive Creative Director, said, “ As an ultra-light Toughbook targeting mobile professional, we decided to take the campaign outdoors to IT Show 2009 right at the heart of Singapore’s business district. Human Statutes were created to demonstrate ‘live’ just how effortless it was to carry a Toughbook.” The campaign was a huge success, as over 700,000 visitors to IT Show 2009 were exposed to this public stunt. Million more learnt about a through photos and videos circulated on and offline.

Client- Panasonic
Advertising Agency: Sparkfury, Singapore
Creative Director: Michael Wee
Creative Director / Art Director: Perry Goh Copywriter: Lyon Lim
Country - Singapore

No comments:

Post a Comment