Monday, December 28, 2009

Happy Holidays!!!!

Hi to all the followers of this blog...

The blog shall not be updated till Jan 4,2010; coz of the festive season of Christmas and the upcoming New Year.

Here's wishing each one of you a very fruitful, successful and prosperous New Year 2010 ahead!!!

Adios Nitin Sharma

Monday, December 21, 2009

Norwegian Air Shuttle “Temperature Board”

In the coldest part of the winter they wanted to remind the Norwegian people that they can easy get to warmer places with Norwegian Air Shuttle. They installed electronic thermometers in boards showing live temperatures, and at the same time informed how cheap it is to escape these conditions by taking a trip with Norwegian.

Client: Norwegian
Agency: Kitchen Leo Burnett Oslo, Norway.
Country: Norway

ESPN Street-Level Interactive Game

ESPN was seeking a groundbreaking interactive game that would promote the season premier of “Monday Night Football”. To present ESPN with this one-of-a-kind digital experience, Monster Media, global leader in storefront body responsive advertising, teamed up with Wieden & Kennedy and MacDonald Media and developed a game where everyone could really “get in the zone”.

Through the fusion of three high-tech features, including: projected capacitive touch, gesture based natural UI and real-time dynamic data, the interactive street level game immersed users in an OOH experience that never seen before. The quarterback selection capability was paired with real-time updates that showed a countdown to the next game.

ESPN’s unique Monster Storefront campaign increased viewer awareness of the 40th season premiere and contributed to “Monday Night Football” receiving the largest audience in the history of cable television and the highest rating in ESPN’s 30-year history. This proves that this game-play display was a positive experience for both ESPN and Monster Media.

Client: ESPN
Agency: Monster Media, Wieden & Kennedy and MacDonald Media, USA.
Country: USA

Elmex “Dude, where are the holes”

Elmex wanted to promote their anti-cavities toothpaste, under the tagline “Helps prevent cavities” and asked them to find a surprising way to expose it. They collaborated with Israel’s largest bowling chain with branches in all major cities in the country. 140 bowling balls with no holes were randomly mixed with the regular balls on all the bowling lanes. 3 round stickers designed to look like the holes on the bowling ball were placed where the holes should have been. The stickers carried the message “Elmex – Helps prevent cavities”. The campaign was launched on December 2009 (peak holiday season in Israel) and is still running.

Client: Elmex
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel.
Country: Israel

Hépar “Bins”

Hépar is a water ‘brand’ with high magnesium content that improves intestinal transit. In addition to the TV campaign targeting senior consumers, create a specific action to engage a younger urban audience. They creating and use a new media unavoidable in every city: bins. The action was a key component of a campaign that boosted the sales by 34% in three weeks from 1.4 to 2 million liters a week.


Client: Hepar
Agency: Marcel Paris, France.
Country: France

Heart 104.9FM “CD Billboard”

This billboard was created for Hearth 104.9FM at the Waterfont Clock Tower in Cape Town. The public was asked to bring in their old (and even new) CDs to create the largest CD billboard ever made. With Hearth 104.9FM, there’s no need for CDs in Cape Town.

The back, silver-side of each CD was used to spell out and reflect “104.9FM”, while the front, non-reflective side made up the rest of the billboard. Participants were able to pick a number, have their CD placed on that number on the billboard and stand a chance to win a variety of instant prizes and vouchers. The billboard is 12 x 3 meters and was transported to a high-traffic area in Cape Town. It took 1.930 CDs to make this musical billboard.

Client: Hearth 104.9FM
Agency: Lowe Bull Cape Town, South Africa
Country: South Africa

3 Italia Internet Mobile “Speeding ticket”

Fine for speeding to placed on the windshields of parked cars… This idea was used for key 3 Internet to convey to its TG that surfing at 3 gives you speeds of several Mb/s beyond the usual speed.

Client: 3 Mobile
Agency: Guerilla Mktg, Barletta, Italy.
Country: Italy

Cesviamo Stop Aids “The Condom Mob”

Cesviamo ( is an Italian social network created by Cesvi, a non-profit cooperation and development organization of social utility. The basic idea of the network is very simple: you can make a bet involving all your friends in order to raise money for social issues. In this case, they had 3 goals: to increase the awareness of the website, to explain how the social network works turning fundraising into “fundraising”, and to make people – and above all students – more conscious about AIDS, an actual and vivid issue.

So they launched the biggest bet ever: the “Condom Mob” – 100 young people in a condom against AIDS! The word of mouth has grown up trough the main social networks (face book, twitter, friend feed) and the event took place inside two Italian universities: the first one in Milan, well known for communication studies, and the other one in Genoa, specialized in medical studies.

The result was beyond their expectations! In the first case they managed to reach 223 people entering the condom, while in the second case the person involved was 230! The media coverage of the campaign was and still it is being impressive (TV, radio, magazines, social networks and hundreds of website and blogs).

In the end the bet was won, and Cesvi saved the life of a child in Africa preventing him from AIDS (in detail, Cesvi supplied a complete therapy that reduces nearly 100% the risk of aids transmission from a HIV positive mother to her child).

Client: (
Agency: Now Available Milan, Italy.
Country:- Italy

Saturday, December 12, 2009

Absolut: The World’s Largest Photo Exhibition

In the 3rd quarter of 2009, Absolut Vodka wanted to launch their limited edition Rock Bottle as part of their IN AN ABSOLUT WORLD campaign idea.

Absolut got in touch with legendary photographer Danny Clinch, whose vision, "IN AN ABSOLUTE WORLD You're with the band", came to life in an upclose and personal documentation of the rock band Wolfmother. In order to make it an even more intense experience for our audience, we selected some of Danny's best pictures and created a gigantic (up to 240sqm) traveling photo exhibition that toured through cities like Munich, Cologne and Hamburg via the website we provided a downloadable audio guide and a printable map to tour the local sites.


Client: Absolut Vodka

Agency: TBWA, Germany

Country: Germany

Morgan Crossing: Escape from Boringville

Problem: Like the rest of the world economy, Metro Vancouver area’s real estate market was experiencing tough times due to the recession of 2008. Investors had disappeared from the market and buyers were cautious to purchase. Many real estate projects during this period began entering into a strategy of massive discounting and incentive offers to entice purchases. At this point, it was a game of who could give the best deal. Morgan Crossing, however, did not want to drop its prices but still position itself competitive in the market.

Solution: Morgan Crossing was positioned using its differentiating factor that no other real estate development could offer: an intimate village lifestyle. Morgan Crossing is the first lifestyle centre with residential and commercial units in Western Canada. We drew on this aspect to build an argument that one could either lead a dull and boring life in the suburbs (or at any other condo development far from shops, restaurants, and services) OR live at Morgan Crossing, a place with vibrancy, community, and charm all with-in a village walk.

Function: The beige campaign was developed. The beige campaign is best exemplified by a married couple spray-painted completely in beige from head to hair to toe. They stand in-front of their suburban home with extremely bored expressions on their face. Headlines accompanying the hero shot read expressions of just how boring life in the suburbs is, such as, “There’s a ton of stuff to do, if you have a full tank of gas”.

The idea behind the campaign was to create a stark contrast between life in suburbia which was termed “Boringville” for the campaign and Morgan Crossing, a vibrant walk-able village community.

This concept was applied to online banners where the beige couple were shown and users were asked to help them escape “Boringville”. They then used their mouse cursor to paint over them revealing Morgan Crossing. A second online banner asked users to spot the difference between two suburban homes. Multiple tries will reveal that there is no difference between homes - the concept, life in suburbia is boring.

Classified Ads were also done in which people were selling things they no longer needed because they were leaving “Boringville”, such as the person who was selling her rare rock collection.

An art installation was also setup outside the Morgan Crossing sales centre consisting of a mini-van and mannequins painted beige. The art installation depicted 5 mannequins running away from their beige mini-van and scaling a large sign that read, "Morgan Crossing: Where to Live" - essentially they are trying to get into "Boringville".

An online video was also created and placed on the Morgan Crossing website contrasting "Boringville" and Morgan Crossing.


Client: Morgan Crossing

Advertising Agency: Spring Advertising, Vancouver, Canada

Country: Canada

McDonald's: Pie

Hot Yacht Pie!!! Not one of the 6 items on our new $3-or-less Value Picks menu.


Client: McDonald’s

Agency: DDB Auckland, New Zealand

Country: New Zealand

Ajax “The Ajax Glass effect”

In order to show the benefits of the product in a creative manner, in order to attract attention on the special product placement in the supermarkets. Making the Ajax Glass effect clear for everybody they used the entrance doors in the supermarkets, modified to look like they’re dusty. When the doors were closed you could not see anything, just a blurred image. When the doors opened two big squeegee “cleaned” the window, leaving a crystal clear view of the supermarket interior.


Client: Ajax

Agency: Tempo Advertising Bucharest, Romania.

Country: Romania

Greenpeace “The Puddles”

In China drinking unsafe water is common, especially in poorer and remote villages. There are about 300 million people with no access to clean drinking water and hence their lives are severely threatened. City folks could hardly relate to the situation. So Greenpeace urgently needs to raise awareness of this pressing issue among both local Chinese in big cities and foreign visitors.

So, target the city stickers with the message: Imagine if you had to drink contaminated water like your fellow citizens in the remote and poorer areas. Floor stickers – designed to resemble puddles of water – are placed in Beijing’s commercial and tourist districts. When pedestrians pass by and look down, they see the reflection of a poor child scooping from the poodle of dirty water and drinking it.

The copy reads: “Every 17 minutes, a child in China dies from drinking polluted water”. During the campaign period, these floor stickers caught the attention of scores of pedestrians. They stopped to read the message and took note of the website address. There was a 20% increase in the number of hits on the Greenpeace website during the same period. Many curious passer-bys also took pictures of the “puddles” stickers.


Client: Green Peace

Agency: Grey Beijing, China.

Country: China

SPCA “Signs”

To encourage more people to adopt dogs from the SPCA, by making them realize that something was missing from their homes. That something was the faithful presence of a canine guardian. Signage’s resembling the ubiquitous “BEWARE OF DOG” warning plaques were placed at the gates of houses – with the copy warning viewers to “BEWARE OF BROOM”, “BEWARE OF ROLLING PIN” and “BEWARE OF SANDAL”.

This was based on the common act of threatening intruders with the nearest available object in the absence of a better form of defense. The payoff states that “Nothing protect your home like a dog” followed by a call-to-action to adopt one from the SPCA.

Within approximately a month of distribution, the SPCA shelter received a total of 625 calls – a 62% response rate. Out of the 626 enquiries, 255 respondents visited the shelter. During the campaign period 78 puppies and dogs were adopted compared to the average of 18: more than a 330% increase in adoption. The website received 1235 unique visits during the same period, with an overall increase above 100%.


Client: SCPA

Agency: Grey Kuala Lumpur, Malaysia.

Country: Malaysia

Ambi Pur “The First Supersize Pop-Up”

To grab attention for the new Ambi Pur “Pink Flower” Room Spray and its amazingly fresh fragrance. An ad smells of nothing. So, they addressed the eyes rather than the nose and created the first ad that makes a scent visible- 'The supersize pop-up'.

These pop-ups were installed behind doors in (smelly) public spaces where they sprayed their new fragrance before. When someone opened and closed the door, flowery freshness instantly popped out. People were confronted with Ambi Pur directly at the POS (Point of Smelliness). Their pop-ups were set up on 6 smelly places in 4 different cities. The response has been extremely positive. Rarely before have people so openly talked about smelliness. For personal reasons, they avoid any statistical investigations on the toilets.


Client: Ambi Pur

Agency: Jung von Matt Stuttgart, Germany.

Country: Germany

Gillette “Bloody Tissue”

Outdoor ads in high-traffic Manhattan neighborhoods were tagged with bloody tissue stickers – making it appear that men in the ads had nicked themselves shaving. Gillette received permission from each marketer – in some cases defraying the media costs.


Client: Gillette

Agency: BBDO New York, USA.

Country: USA

HSBC Beirut “Save Energy”

In accordance with HSBC new eco-friendly policy, the carbon neutrality plan, HSBC Beirut wanted to show its commitment to the environment. In Lebanon the majority of people are not fully aware of the gravity of the global situation. What if HSBC showed its commitment by creating energy saving ads? Energy-saving ads were set up in the key locations across Beirut, equipped with a light sensor the ad is only visible when a person walks by it.


Client: HSBC

Agency: JWT Beirut Lebanon.

Country: Lebanon

Fish Parade Restaurant “Fish Hook Toothpick”

To encourage lovers of fresh seafood to visit 'Fish Parade', the new restaurant that opened on Rolla Street in Dubai. This was a low cost promotion that targeted lovers of fresh seafood at the very source – the fish market. This unique “Fish Hook Toothpick” symbolized both a bait and the culmination of an enjoyable meal.

To target lovers of fresh seafood, they tied-up with shops selling fresh seafood in the fish market. Whenever customers made a purchase in these shops, along with the catch, they got a unique sachet. On the sachet was printed the message “Good to the last bite” and the Fish Parade logo.

On opening the sachet, they discovered a “Fish Hook Toothpick”. On the reverse of the sachet was a telephone number to make reservations at the Fish Parade Restaurant. This promotion resulted in an increase in table booking over the next month by 13% Takeaways also increased by 21%.


Client: Fish Parade

Agency: The Classic Partnership Advertising Dubai, United Arab Emirates

Country: UAE

Wataniya Telecom “Crashed Mobile”

There are more than 10,000 car accidents reported in Kuwait every month. And this is in a country with a small population of 3.2 million. A major reason for most accidents has been driver negligence, usually because someone was busy fiddling with their mobile phones when they should have been paying attention to the road.

Wataniya Telecom also know as The Red Carpet Company, the second largest operator in Kuwait wanted to reach out to everyone behind the wheel, encouraging them to use their head set (hand free device) while driving. Considering the large number of fatal accidents in Kuwait, it is not unusual to see a completely wrecked car by the side of the road almost every day.

The authorities usually leave these cars there for a while, to dissuade people from rash driving. They decided to use this mnemonic to create a big bang, with a big banged up mobile phone that looks like a car as well. The mobile phone was placed to look like it had banged into the billboard that carried the message. And in parking lots it was placed next to abandoned vehicles, to create a very strong story. The campaign was the talk of the town as blogs and leading newspapers championed the cause. The government passed a law around the same time, making head sets mandatory while driving.


Client: Wataniya Telecom

Agency: Impact BBDO Group Kuwait City, Kuwait.

Country: Kuwait

Thursday, December 3, 2009

Ford F-150 Surely Can Pull Brick-Blocks

Ambient billboard for the new ‘09 F-150’s greater towing capacity – shown inside Ford Field, home to the Detroit Lions got the passerby’s attention. Indeed, an idea to weight-upon.


Client:- Ford F-150

Agency: JWT Detroit, USA.

Country: USA

Västtrafik “Travelplanner”

The campaign’s goal was to make public transport easier to use for people how always commute by car. To achieve this Forsman & Bodenfors Gothenburg, Sweden focused on the web-based travel planner and developed a widget as well as made it work with cellphones and iPhones. They then took the travel planner direct to the streets. In addition to a traditional outdoor campaign they showcased the travel planner in real-time within an outdoor ad unit – right at the metro stop – allowing pedestrians to plan their journey on the spot. Around 3000 people used the travel planner during the two weeks it was displayed.


Client: Västtrafik

Agency: Forsman & Bodenfors Gothenburg, Sweden.

Country: Sweden