Monday, December 28, 2009
Monday, December 21, 2009
Agency: Kitchen Leo Burnett Oslo, Norway.
Through the fusion of three high-tech features, including: projected capacitive touch, gesture based natural UI and real-time dynamic data, the interactive street level game immersed users in an OOH experience that never seen before. The quarterback selection capability was paired with real-time updates that showed a countdown to the next game.
ESPN’s unique Monster Storefront campaign increased viewer awareness of the 40th season premiere and contributed to “Monday Night Football” receiving the largest audience in the history of cable television and the highest rating in ESPN’s 30-year history. This proves that this game-play display was a positive experience for both ESPN and Monster Media.
Agency: Monster Media, Wieden & Kennedy and MacDonald Media, USA.
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel.
Hépar is a water ‘brand’ with high magnesium content that improves intestinal transit. In addition to the TV campaign targeting senior consumers, create a specific action to engage a younger urban audience. They creating and use a new media unavoidable in every city: bins. The action was a key component of a campaign that boosted the sales by 34% in three weeks from 1.4 to 2 million liters a week.
Agency: Marcel Paris, France.
The back, silver-side of each CD was used to spell out and reflect “104.9FM”, while the front, non-reflective side made up the rest of the billboard. Participants were able to pick a number, have their CD placed on that number on the billboard and stand a chance to win a variety of instant prizes and vouchers. The billboard is 12 x 3 meters and was transported to a high-traffic area in Cape Town. It took 1.930 CDs to make this musical billboard.
Client: Hearth 104.9FM
Agency: Lowe Bull Cape Town, South Africa
Country: South Africa
Client: 3 Mobile
Agency: Guerilla Mktg, Barletta, Italy.
So they launched the biggest bet ever: the “Condom Mob” – 100 young people in a condom against AIDS! The word of mouth has grown up trough the main social networks (face book, twitter, friend feed) and the event took place inside two Italian universities: the first one in Milan, well known for communication studies, and the other one in Genoa, specialized in medical studies.
The result was beyond their expectations! In the first case they managed to reach 223 people entering the condom, while in the second case the person involved was 230! The media coverage of the campaign was and still it is being impressive (TV, radio, magazines, social networks and hundreds of website and blogs).
In the end the bet was won, and Cesvi saved the life of a child in Africa preventing him from AIDS (in detail, Cesvi supplied a complete therapy that reduces nearly 100% the risk of aids transmission from a HIV positive mother to her child).
Agency: Now Available Milan, Italy.
Saturday, December 12, 2009
In the 3rd quarter of 2009, Absolut Vodka wanted to launch their limited edition Rock Bottle as part of their IN AN ABSOLUT WORLD campaign idea.
Absolut got in touch with legendary photographer Danny Clinch, whose vision, "IN AN ABSOLUTE WORLD You're with the band", came to life in an upclose and personal documentation of the rock band Wolfmother. In order to make it an even more intense experience for our audience, we selected some of Danny's best pictures and created a gigantic (up to 240sqm) traveling photo exhibition that toured through cities like
Client: Absolut Vodka
Problem: Like the rest of the world economy, Metro Vancouver area’s real estate market was experiencing tough times due to the recession of 2008. Investors had disappeared from the market and buyers were cautious to purchase. Many real estate projects during this period began entering into a strategy of massive discounting and incentive offers to entice purchases. At this point, it was a game of who could give the best deal. Morgan Crossing, however, did not want to drop its prices but still position itself competitive in the market.
Solution: Morgan Crossing was positioned using its differentiating factor that no other real estate development could offer: an intimate village lifestyle. Morgan Crossing is the first lifestyle centre with residential and commercial units in
Function: The beige campaign was developed. The beige campaign is best exemplified by a married couple spray-painted completely in beige from head to hair to toe. They stand in-front of their suburban home with extremely bored expressions on their face. Headlines accompanying the hero shot read expressions of just how boring life in the suburbs is, such as, “There’s a ton of stuff to do, if you have a full tank of gas”.
The idea behind the campaign was to create a stark contrast between life in suburbia which was termed “Boringville” for the campaign and Morgan Crossing, a vibrant walk-able village community.
This concept was applied to online banners where the beige couple were shown and users were asked to help them escape “Boringville”. They then used their mouse cursor to paint over them revealing Morgan Crossing. A second online banner asked users to spot the difference between two suburban homes. Multiple tries will reveal that there is no difference between homes - the concept, life in suburbia is boring.
Classified Ads were also done in which people were selling things they no longer needed because they were leaving “Boringville”, such as the person who was selling her rare rock collection.
An art installation was also setup outside the Morgan Crossing sales centre consisting of a mini-van and mannequins painted beige. The art installation depicted 5 mannequins running away from their beige mini-van and scaling a large sign that read, "Morgan Crossing: Where to Live" - essentially they are trying to get into "Boringville".
An online video was also created and placed on the Morgan Crossing website contrasting "Boringville" and Morgan Crossing.
Client: Morgan Crossing
Advertising Agency: Spring Advertising,
In order to show the benefits of the product in a creative manner, in order to attract attention on the special product placement in the supermarkets. Making the Ajax Glass effect clear for everybody they used the entrance doors in the supermarkets, modified to look like they’re dusty. When the doors were closed you could not see anything, just a blurred image. When the doors opened two big squeegee “cleaned” the window, leaving a crystal clear view of the supermarket interior.
Agency: Tempo Advertising
So, target the city stickers with the message: Imagine if you had to drink contaminated water like your fellow citizens in the remote and poorer areas. Floor stickers – designed to resemble puddles of water – are placed in
The copy reads: “Every 17 minutes, a child in
Client: Green Peace
Agency: Grey Beijing,
To encourage more people to adopt dogs from the SPCA, by making them realize that something was missing from their homes. That something was the faithful presence of a canine guardian. Signage’s resembling the ubiquitous “BEWARE OF DOG” warning plaques were placed at the gates of houses – with the copy warning viewers to “BEWARE OF BROOM”, “BEWARE OF ROLLING PIN” and “BEWARE OF SANDAL”.
This was based on the common act of threatening intruders with the nearest available object in the absence of a better form of defense. The payoff states that “Nothing protect your home like a dog” followed by a call-to-action to adopt one from the SPCA.
Within approximately a month of distribution, the SPCA shelter received a total of 625 calls – a 62% response rate. Out of the 626 enquiries, 255 respondents visited the shelter. During the campaign period 78 puppies and dogs were adopted compared to the average of 18: more than a 330% increase in adoption. The website received 1235 unique visits during the same period, with an overall increase above 100%.
Agency: Grey Kuala Lumpur,
To grab attention for the new Ambi Pur “Pink Flower” Room Spray and its amazingly fresh fragrance. An ad smells of nothing. So, they addressed the eyes rather than the nose and created the first ad that makes a scent visible- 'The supersize pop-up'.
These pop-ups were installed behind doors in (smelly) public spaces where they sprayed their new fragrance before. When someone opened and closed the door, flowery freshness instantly popped out. People were confronted with Ambi Pur directly at the POS (Point of Smelliness). Their pop-ups were set up on 6 smelly places in 4 different cities. The response has been extremely positive. Rarely before have people so openly talked about smelliness. For personal reasons, they avoid any statistical investigations on the toilets.
Client: Ambi Pur
Agency: Jung von Matt
Outdoor ads in high-traffic
In accordance with HSBC new eco-friendly policy, the carbon neutrality plan, HSBC Beirut wanted to show its commitment to the environment. In
To encourage lovers of fresh seafood to visit 'Fish Parade', the new restaurant that opened on
To target lovers of fresh seafood, they tied-up with shops selling fresh seafood in the fish market. Whenever customers made a purchase in these shops, along with the catch, they got a unique sachet. On the sachet was printed the message “Good to the last bite” and the Fish Parade logo.
On opening the sachet, they discovered a “Fish Hook Toothpick”. On the reverse of the sachet was a telephone number to make reservations at the Fish Parade Restaurant. This promotion resulted in an increase in table booking over the next month by 13% Takeaways also increased by 21%.
Client: Fish Parade
Agency: The Classic Partnership Advertising
There are more than 10,000 car accidents reported in
Wataniya Telecom also know as The Red Carpet Company, the second largest operator in Kuwait wanted to reach out to everyone behind the wheel, encouraging them to use their head set (hand free device) while driving. Considering the large number of fatal accidents in
The authorities usually leave these cars there for a while, to dissuade people from rash driving. They decided to use this mnemonic to create a big bang, with a big banged up mobile phone that looks like a car as well. The mobile phone was placed to look like it had banged into the billboard that carried the message. And in parking lots it was placed next to abandoned vehicles, to create a very strong story. The campaign was the talk of the town as blogs and leading newspapers championed the cause. The government passed a law around the same time, making head sets mandatory while driving.
Client: Wataniya Telecom
Thursday, December 3, 2009
Ambient billboard for the new ‘09 F-150’s greater towing capacity – shown inside Ford Field, home to the Detroit Lions got the passerby’s attention. Indeed, an idea to weight-upon.
Client:- Ford F-150
Agency: JWT Detroit, USA.
The campaign’s goal was to make public transport easier to use for people how always commute by car. To achieve this Forsman & Bodenfors Gothenburg, Sweden focused on the web-based travel planner and developed a widget as well as made it work with cellphones and iPhones. They then took the travel planner direct to the streets. In addition to a traditional outdoor campaign they showcased the travel planner in real-time within an outdoor ad unit – right at the metro stop – allowing pedestrians to plan their journey on the spot. Around 3000 people used the travel planner during the two weeks it was displayed.
Agency: Forsman & Bodenfors Gothenburg, Sweden.