Monday, May 18, 2009

Waterproof memories

To promote Kingston’s water-proof pen drive with 32 GB memory, Six Inches Communication, Mumbai used sand as a medium. A stencil was created with the headline etched into it. This was then pressed at the low tide near the waterline on Mumbai Juhu beach, which attracts large crowd during the weekends. Below this was the Kingston logo and product detail, printed on waterproof material and mounted on a board that was affixed onto the sand. Now when the tide started to come in, it covered the words, leaving behind only Kingston Waterproof Pen Drives behind.

Client: Kingston Technology

Advertising Agency: Six Inches Communication, Mumbai, India
Creative Directors: Pravin Shah, Sanjay S
Art Director: Rutul Mistry
Visualizer: Sachin Rane
Country: India

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