Sunday, May 17, 2009

NZI- ‘Insurance’ from the ‘Pirates’ of the city

To bring to life NZI’s (New Zealand Insurance) line 'Everyone’s always stealing your stuff' Colenso BBDO , Auckland covered the outside of metrolights with costume parts that were made of removable vinyl stickers. People could interact with the metrolights by physically removing/stealing the items, reinforcing the message that’s why there’s NZI. Even at the ‘Sevens’-The metrolights were dressed in costumes because, besides being an international rugby tournament, the NZI Sevens is renowned as an event where people get dressed up and party for two days straight.

Agency: Colenso BBDO, Auckland
Client- NZI ( New Zealand Insuance)
Executive Creative Director- Nick Wothington
Country- New Zealand

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