Thursday, October 8, 2009

New Zealand Breast Cancer Foundation Generates Awareness On Breast Cancer

This was a great stunt for the New Zealand Breast Cancer Foundation to generate awareness about the importance of an early detection of breast cancer. Inflatable in the shape of tumors were placed in the streets, in the middle of people's way. The campaign's claim was "The longer you wait, the bigger the problem gets."

Client: New Zealand Cancer Foundation
Agency: Colenso BBDO Auckland, New Zealan
Country: New Zealand

Tuesday, October 6, 2009

WIRES- A Rescue Drive For Trapped Animals

Ward6 Sydney have launched a provocative new outdoor campaign to drive donations for the self-funded wildlife rescue service, WIRES.It depicts native animals trapped inside an actual advertising billboard with the line "Help WIRES help him out". This reflects a common occurrence as an expanding urban environment continues to place the homes of native animals at risk.
Client: WIRES
Agency- Ward 6 Sydney
Country- Australia

Monday, October 5, 2009

Coke- Vends Away A Thinner Look

The brief was to get more people to purchase a Coca Cola company product, when they come in a small range of the vending machines. Thus Jonathan Von Loon came up with the idea of wrapping a mirroe foila on the rounded multiplex area, where usually Coca Cola has its own ads; because, of the rounded form of the vender, the mirror changes the viewers perception and he/she shall see a thiner verson of him/herself.

Client: Coca Cola
Creatives- Jonathan Van Loon

Arkaden Reflects The Fab Look!!!

Arkaden is a fashion mall in the centre of Gothenburg. The target group are people in the ages 25-35, mostly woman. In the fall campaign for Arkaden the client wanted to show many great trademarks they have. They wanted the target group to visit the mall and try on the new fall collections. Maybe, if they'll try something, they'll buy something. They moved the dressing room outside to let people in Gothenburg try the clothes on, out on the street. They made mirrors out of ad shells, and added cut outs and their message "Get Fabulous". They wanted to show their target group that they very easly can get fab, they just need to visit Arkaden.

Client: Arkaden
Agency: Dragster Gotenburg, Sweden
Country: Sweden

Beau Rivage Resort & Casino Goes the Conveyer way...

They needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm.

The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.

Client: Beau Rivage Resort & Casino
Agency: Masterminds, USA
Country: USA