The challenge was to bring back Scrabble(The board game in which you win by putting together words in vertical and horizontal ways.) to the top of mind, for the same, Ogilvy & Mather Bogata decided to take advantage of the most representative buildings and their company name to create words with the same Scrabble´s typefaces. As John Raul Forero and Juan Jose Posada, Executive Creative Director,
Ogilvy & Mather Bogota said, “We decided to take advantage of the most representative buildings and their company name to create words within the same Scrabble typefaces. In that way we could show that scrabble is a game that is fun and easy, and you can play it anywhere.”
The campaign was a huge success for their client Mattel, as for a series of days people found themselves looking at modified building name which created a strong word of mouth and motivated to play again.
Client- Mattel
Agency- Ogilvy&Mather Bogota
Executive Creative Directors- John Raul Forero & Juan Jose Posada
Creative Directors- Andres Lamprea & Ivan Meza
Country- Columbia
Ogilvy & Mather Bogota said, “We decided to take advantage of the most representative buildings and their company name to create words within the same Scrabble typefaces. In that way we could show that scrabble is a game that is fun and easy, and you can play it anywhere.”
The campaign was a huge success for their client Mattel, as for a series of days people found themselves looking at modified building name which created a strong word of mouth and motivated to play again.
Client- Mattel
Agency- Ogilvy&Mather Bogota
Executive Creative Directors- John Raul Forero & Juan Jose Posada
Creative Directors- Andres Lamprea & Ivan Meza
Country- Columbia
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