Friday, April 23, 2010

Burt’s Bees “On Earth Day, a Taste of Burtness”

In an event-based campaign, Burt’s Bees, Durham, N.C., aims to build awareness for its products’ natural ingredients. The campaign, tagged, “Find Your Burt,” and built around the likeness of Maine beekeeper and Burt’s Bees co-founder Burt Shavitz, is the first work by creative practice Baldwin&, Durham, for its new client. On Earth Day, from 11:30 – 2, in Times Square, five bearded Burt lookalikes will pedal bike-powered, zero-waste blenders to make and hand out sample smoothies contaning only Burt’s Bees beauty product ingredients (milk, honey, mango, yogurt, banana, orange, raspberry, cranberry, pomegranate).

Pre- and post-smoothies, the Burt lookalikes and seven somewhat prettier assistants, “Burtified” with mock, tie-in-back beards, engineer cap, and yellow, Burt’s Bees tees, will hand out zero-waste sample kits with “beard-ana,” engineer cap and lip balm. They will also conduct a free yoga class in Central Park.


Client: Burt’s Bees, Durham, N.C

Agency: Baldwin&, Durham New York, USA.

Country: USA

Swiss Cancer Foundation “Post-It-Man”

Our skin accumulates the damage caused by successive sunburns. Our counter continues to run each time we are exposed to the sun without protection. Mannequins on display at public swimming pools and covered with sticky reminder notes dramatically illustrate the threatening capacity of our skin.


Client: Swiss Cancer Foundation

Agency: Euro RSCG Zurich, Switzerland.

Country: Switzerland

Wednesday, April 21, 2010

Air Craze: Singapore Air Show Hijacked

Air Craze makes ultra-realistic remote controlled flights. Our task was to launch Air Craze in Singapore by creating a buzz on a recession-friendly budget.


Client: Singapore Hobby Supplies Pte Ltd;

Agency: DDB Singapore

Country: Singapore

Lay's: Wind Up Chip Truck

Delivering happiness one bag at a time. In celebration of National Potato Chip Day last month, Juniper Park Toronto pimped out a Lay’s delivery truck with a large 3D rotating wind-up key. The effort was meant to harkens back to the days of wind up toys…when things were simple, to underscore the “happiness is simple” brand positioning. The truck visited locations around New York City including Times Square and Central Park and handed out over 10,000 bags of chips for sampling


Client: Frito Lay

Agency: Juniper Park, Toronto

Country: Canada