Imitation Breast Project

The main objective of this project is to make cancer patients, who has her breast removed, smile again through the donation and 10,999 voluntary made Imitation breasts. The main idea is attaching real breast implants to breast area of woman pictures that will make that area looks eminent and make people pay attention to the picture. In order to make it interactive, High Bangkok placed a few words "Take her bra off"; and when any one touched the screen, a picture of woman with out breast appeared immediately with the message asking help for 10,999 waiting patients. Audients who saw this new media may just feel funny and excited at first; but will feel pity and pay more attention to the patients then.

Client- ThaiTV3.com
Agency: High Bangkok, Thailand.
Country- Thailand