Monday, May 18, 2009

Eukanuba makes Dogs are smarter

The challenge for Saatchi & Saatchi, Johannesburg, South Africa was to convince the people that Eukanuba is good for brain development and function of a dog, because it contains an optimal balance of Omega 3 and Omega 6 essential fats. Which is why its consumption will make the dog not only healthier and shinier but also smarter. Bennie Du Plessis ,Creative Director, Saatchi & Saatchi, explains the execution as he said, “ We found five well-trained dogs. Some pretty and some less pretty. And then we spent some time training them to carry Eukanuba bags around in their mouth. Once they had perfected this task, we took them to busy shopping centres and trained them to walk between to established points. As a result the client was able to get the footfalls it had expected from us.”

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Bennie Du Plessis
Art Directors: Bruce Murphy, Keshia Meyerson, Teboho Mosothoane
Copywriters: Ben Du Plessis, Olwen South

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