Saturday, April 17, 2010

Sony Pictures Releases 2010- DVD Print In Australia

For the Sony Pictures’ ‘2012’ movie dvd campaign, Encyclomedia developed floor graphics that were deployed outside the brand’s retail outlets. ‘2012’, a science fiction disaster film made in 2009 portrays cataclysmic events that unfold in year 2012. Encyclomedia has used the dark side of the theme to develop the creatives for the display. The campaign has been executed in all key cities in Australia.


Client: Sony Pictures

Agency: Encyclomedia Networks Pvt. Ltd ;( India)

Executed Country: Australia

State Theatre South Australia- King Lear

Lears’ descent into madness can be credited to all the poisonous words of advice offered to him. These words filled the trouble King’s mind, eventually unraveling his grip on sanity.

This core theme led to the creation of John Gaden’s image – the actor portraying Lear- out of handwritten lines from the play; a visual representation of the pivotal theme within the play.

This premise is supported by the line: “Be careful who you listen to.”


Client: State Theatre South Australia

Agency: Jamshop, Adelaide, Australia

Country: Australia

ADD (Sporting Association for the Disabled): Holographic Poster

“Our athletes’ performance depends on your donation. Help them.”

There was a ballot box in front of the poster of the parathlet. When someone stood exactly in front of the ballot box – that’s when the person was making a donation – the athlete turned into a champion: A laurel wreath on his head and an Olympic medal on his chest appeared.


Client: ADD (Sporting Association for the Disabled)

Agency: age. comunicações, São Paulo, Brazil

Country: Brazil

Gelatoni Diet- Bench

Production Description:- GelaToni Diet is a dietary gelatin made by industrias Lacteas Toni S.A.( Guayaquil-Ecaudor, South America) that allows people to indulge a snack rich in fiber and helps them to maintain their body weight. This product is targeted to people that bears a lifestyle based on a healthy diet.

Fact: As a tradition in Ecuador, through months of January to March, people that live in the coastal zone of the country have a tendency to frequently visit the beaches, particularly to the beaches of Salinas. This time of the year (or season) is called: Coastal’s Beach Season.

The Challenge: The client requested a BTL for the Coastal’s Beach Season, particularly for the beach of Salinas. This should communicate in a clear way the main benefit of the product.

Solution: dimuto | creative partners, Guayaquil, Ecuador decided to install benches simulating that an over weight person sat on them. On the backrest’s front they pasted a sticker that read- “Controla tu peso con” that means- (Control your body weight with) + Gelatoni Diet’s Logo.


Client: Gelatoni Diet

Agency: dimuto | creative partners, Guayaquil, Ecuador

Country: Ecuador

Axe “The Axe Effect In Discos”

Hey contracted bars in the main discos in the Uruguayan night life, where beautiful bar-girls served a passion-red drink in a unique AXE GLASS, specially designed for the brand. As the boys drank and the level of liquid descended, they undressed a gorgeous girl. As a result, at the end of the night, the AXE GLASS was the only one that didn’t end up on the floor, but in the boy’s homes.


Client: AXE

Agency: Lowe Ginkgo, Montevideo, Uruguay.

Country: Uruguay

Sunday, April 11, 2010

MODhair “Musical comb businesscard”

MODhair is the Rome Rock ‘n Roll hair salon. They needed a groovy businesscard. This comb plays a classic rock theme when rubbed by fingernail, using the same principle of a musicbox comb.


Client: MODhair

Agency: Fabio Milito Design Roma, Italy.

Country: Italy

Smart fortwo “Bodypanel promotion”

As ugly as expensive: Scratches in the metallic paint always hurt the driver’s soul even more than overpriced gasoline or the obligatory evening rush hour. Changing the smart body panels is fast and cheap. As proof a number of smart dealers scratched the car doors of several brand new smart fortwo for this promotion.

By being placed in pedestrian zones, in front of shopping malls and other well attended places of the city the cars caused plenty of surprised faces. The scratched text gives the answer: “Bodypanel Change. Now at your smart dealer. 49 €”. An increasing number of test drives at the smart centers in the participating cities. And of course less fear to park the smart fortwo directly in front of the entrance during the next shopping spree.


Client: Smart fortwo

Agency: BBDO Dusseldorf, Germany.


CabraCabriola “Damned, you’re late”

The Agency Used several empty hangers hanging from some trees in public parks in southern brazilian city of Curitiba. Each hanger contained a label stating that sales were made through



Agency: Agência 11 Curitiba, Brazil.

Country: Bazil

Coca-Cola “Refrigerator Bus Shelter”

Real Coke bottles settled to the mock-up cold refrigerator.


Client: Coke

Agency: McCann Erickson Istanbul, Turkey.

Country: Turkey