Up, up and away: Tower Bridge in London raised, so giant hot air BALLOON could sail through

This was the eyepopping sight that greeted sleepy commuters in London a few days ago,when Tower Bridge was raised to allow a hot air balloon through for the first time in the landmark’s 105-year history.

Created to mark the release of new Disney-Pixar animated movie Up, and painted all over with lots of little balloons, the balloon also had more than 500 half-balloons sewn to its outside with 18 miles of thread.

When hot air was pumped into the main balloon, all the mini-balloons expanded too.
The creation, which weighs as much as a baby elephant, was kept on course on its way upstream by a tugboat.

UP is a comedy adventure about 78-year-old balloon salesman Carl Fredricksen who ties thousands of balloons to his house and flies away to the wilds of South America.
The premiere was held on a Sunday at the British Film Institute (BFI) on London's Southbank- and the last two pics are from the movie itself... Indeed, a great way to use Outdoor media to promote a movie before its release....

Royale Deluxe- Berlin Reunion

1.5 million people filled the streets of Berlin, Germany to watch a several-day performance by France's Royal de Luxe street theater company titled "The Berlin Reunion". Part of the celebrations of the 20th anniversary of the fall of the Berlin Wall, the Reunion show featured two massive marionettes, the Big Giant, a deep-sea diver, and his niece, the Little Giantess, who were separated by a wall and, after the wall felt, started seeking each other on the streets of Berlin

Mo’men Restaurant – Serving Sandwiches that doesn’t exist in the market

Today, Mo’men Restaurants Became the Most Successful Restaurant Chain in Egypt. With Fourteen Restaurants Serving Over 9,500,000 Customers a Year With Over 12,000,000 Sandwiches, Mo’men Restaurants Became One of the Biggest Restaurants Chains in Egypt in Terms of Volume & The Highest in Average Sales and Number of Customers Per Restaurant.

With this campaign- they once again laid a stamp that they address a market need and serve a Sandwich that does not exist in the market. Different Sizes, different recipes, and the best value for money one can ever have.

Credits:-
Client- Mo’men Restaurant
Agency: Strategies, Cairo, Egypt
Country: Egypt

Bathroom Sink Sticker

To support Pert Plus and its effectiveness towards hair fall control, Leo Burnett Lebanon invaded bathrooms in universities, malls,theaters, cafe's and pubs, and intervened in sinks, where you will always find a fallen hair. A transparent waterproof sticker simulates a hair reaching out from the drain struggling to avoid being flushed in by the water. Part of the hair is treated to stay loose and unstuck to the surface enhancing the drama as it wobbles with the flowing water.

Credits:-

Client: Pert Plus

Agency: Leo Burnett, Lebanon

Country: Lebanon

Support Path Finders Raises Awareness For Homeless Teens

Lifelike stickers of sleeping teens were placed in-front of business homes, inside elevators, and on the busy street locations both on the billboards and Cars in Milwaukee to bring awareness to the issue of teen homelessness.

Credits:-
Client- Pathfinders
Agency- Serve Marketing, Milwaukee, WI, USA
Country- USA