BREAKING NEWS: Tata Indicom’s OOH account moves out of Aaren Initiative; MOMS and Kinetic India to share the duties

Tata Indicom’s OOH account has shifted hands from its long time media ally Aaren Initiative( The Outdoor Division of Lintas IMAG) and will now be handled jointly by Group M’s Kinetic India and MOMS (Madison Outdoor Media Services. The account size is pegged to be upwards of 50 crores.

Industry sources close the development has confirmed the development with Outdoor Advertising Magazine following a multi-agency pitch that kicked off some time back. According to the sources, Tata Indicom officials have this time decided to share the OOH media duties with MOMS and Kinetic India.

It may be noted that in 2006 Aaren Initiative had bagged the OOH business of Tata Indicom for 15 states which included-Punjab, Haryana, Uttar Pradesh, Uttaranchal, Rajasthan, Delhi, Madhya Pradesh, Chattisgarh, Gujarat, Tamil Nadu, Andhra Pradesh, West Bengal, Orissa, Bihar and Jharkhand.