Monday, May 18, 2009

Land Rover Locker Room displays

Terranova is the only Land Rover dealer in a town in Brazil. In order to re-inforce the brand to the potential buyers in a budget constraint scenario. The dealer chose Filadélfia, Belo Horizonte, Brazil for the same. Dan Zecchinelli, Creative Director, Filadélfia, Belo Horizonte said, “We had to reinforce the brand for potential buyers, and strengthen the relation with current owners. We chose the locker rooms of the most sophisticated health club in the city- 2500 high income members, all of them potential buyers. Showers were transformed into waterfalls, urinals into trees, and so on. As a result the brand not only got witnessed but managed to attract the TG at the store.”

Client- Land Rover
Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Art Directors: João Paz, Márcio Doti
Copywriter: Leandro Neves
Creative Director: Dan Zecchinelli
Country- Brazil

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