Fish Parade Restaurant “Fish Hook Toothpick”

To encourage lovers of fresh seafood to visit 'Fish Parade', the new restaurant that opened on Rolla Street in Dubai. This was a low cost promotion that targeted lovers of fresh seafood at the very source – the fish market. This unique “Fish Hook Toothpick” symbolized both a bait and the culmination of an enjoyable meal.

To target lovers of fresh seafood, they tied-up with shops selling fresh seafood in the fish market. Whenever customers made a purchase in these shops, along with the catch, they got a unique sachet. On the sachet was printed the message “Good to the last bite” and the Fish Parade logo.

On opening the sachet, they discovered a “Fish Hook Toothpick”. On the reverse of the sachet was a telephone number to make reservations at the Fish Parade Restaurant. This promotion resulted in an increase in table booking over the next month by 13% Takeaways also increased by 21%.

Credits:-

Client: Fish Parade

Agency: The Classic Partnership Advertising Dubai, United Arab Emirates

Country: UAE