Saturday, December 12, 2009

HSBC Beirut “Save Energy”

In accordance with HSBC new eco-friendly policy, the carbon neutrality plan, HSBC Beirut wanted to show its commitment to the environment. In Lebanon the majority of people are not fully aware of the gravity of the global situation. What if HSBC showed its commitment by creating energy saving ads? Energy-saving ads were set up in the key locations across Beirut, equipped with a light sensor the ad is only visible when a person walks by it.


Client: HSBC

Agency: JWT Beirut Lebanon.

Country: Lebanon

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