Saturday, December 12, 2009

Ajax “The Ajax Glass effect”

In order to show the benefits of the product in a creative manner, in order to attract attention on the special product placement in the supermarkets. Making the Ajax Glass effect clear for everybody they used the entrance doors in the supermarkets, modified to look like they’re dusty. When the doors were closed you could not see anything, just a blurred image. When the doors opened two big squeegee “cleaned” the window, leaving a crystal clear view of the supermarket interior.


Client: Ajax

Agency: Tempo Advertising Bucharest, Romania.

Country: Romania

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