Hépar is a water ‘brand’ with high magnesium content that improves intestinal transit. In addition to the TV campaign targeting senior consumers, create a specific action to engage a younger urban audience. They creating and use a new media unavoidable in every city: bins. The action was a key component of a campaign that boosted the sales by 34% in three weeks from 1.4 to 2 million liters a week.
Agency: Marcel Paris, France.