The brief was to raise the awareness of corruption problem in Lithuania with a small amount of budget in a nontraditional way. Thus Gogelmogel (The Agency) changed the ordinary soaps in all the toilets of public enterprise (municipalities, government institutions etc.) to a ‘Money Soap’
Credits:-
Client: Specialiuju Tyrimu Tarnyba
Agency: Gogelmogel, Lithuania
Country: Lithuania
cash bar is fake, actually :)
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