Create awareness for Lenor flower-scented laundry softener. A wrapping foil reproducing the artwork of the Lenor bottle was placed in flower shops across Bucharest and also available through flower delivery services. All this during the Sunday of Flowers, a traditional feast in Romania celebrating the arrival of spring, along with a free of charge medium that delivers the message in a scented way.
Client: Lenor- laundry softener
Agency: Grey Bucharest, Romania.