Sunday, May 9, 2010

Grand Prix UV Protector: Don't worry about leaving your car in the sun

The objective was to disclose Grand Prix Protector UV in a differentiated way and increase brand awareness in the target , S.C. Johnson placed sun protectors in the shape of sunglasses on cars parked under the sun in Rio De Janerio’s seaside


Client: Grand Prix UV Protector

Agency: Giovanni+Draftfcb, Brazil

Country: Brazil

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