Saturday, May 15, 2010

Mad Men- DVD promotion @ New York Metro

To promote the DVD release of Season 3 of its series Mad Men, HBO has opened in the metro New York branch of the agency Sterling Cooper. Of course it is not about a real agency, but a clever cover inside a subway train. Users, by opening the doors of the subway, will enter the world of the series and discover the hero Don Draper.


Client: Mad Men- Series of Season 3

Agency: Sterling Cooper, New York

Country: New York

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