To promote the DVD release of Season 3 of its series Mad Men, HBO has opened in the metro New York branch of the agency Sterling Cooper. Of course it is not about a real agency, but a clever cover inside a subway train. Users, by opening the doors of the subway, will enter the world of the series and discover the hero Don Draper.
Client: Mad Men- Series of Season 3
Agency: Sterling Cooper, New York
Country: New York