Friday, March 5, 2010

Tambour “Look what color can do”

As part of its “Color Month” campaign, Tambour, Israel’s largest paint retailer sponsored free parking in Eilat (#1 tourist city in Israel). The Event: Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free. Last weekend, Eilat’s Mayor and Tambour’s CEO cut the ribbon and launched the campaign.

Client: Tambour
Agency: Shalmor Avnon Amichay / Y&R Interactive, Israel.
Country: Israel

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