Friday, March 5, 2010

Curitiba City Government “Car screech mark”

Aware/instruct the public that ingests alcoholic beverages and afterwards takes risks behind the wheel. This action was created for the Curitiba City Government using stencil techniques, simulating a car screech mark.

The action took place in the city streets in several places with considerable youth and alcohol traffic: around bars, restaurants and night clubs. After seeing the car screech mark, the public would read the message “The City Government can replace this post. But not a life. If you drink, don’t drive.” Gouache paint was used. After the message was delivered, the intervention disappeared naturally and progressively, with no damage to the city streets and sidewalks.

Client: Curitiba City Government
Agency: OpusMultipla Curitiba, Brazil.
Country: Brazil

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