The Insight :There is nothing more frustrating to the inspired artist than knowing what he/she wants to create but arriving t the store only to find that the materials he wants are out of stock or simply not available.
The Brief: Establish ODS as the place that will always have what you are looking for. A place that is never out of stock. A place that is totally reliable as a source of endless art supplies.
The Solutions: Recreating amazing iconic art works, larger than life, out of a seemingly endless supply of the very materials needed to create such pieces.
Client: Deserres Art Store
Agency: Noiln BBDO, Montreal, Canada.