Friday, March 5, 2010

Exhaust renewal for the exhausted, Tongue

The brief for ÇÖZÜM, Istanbul, Turkey was to draw the attention to the fact that aged exhausts might turn into a big problem if they are not fixed. For the same the agency came up with idea of stickers that were designed to look like exhausted tongues, and were placed on exhausts of cars aged 5 years older or older in order to create awareness and led the target audience to U.S.O Exhaust Centers.

Client: U.S.O Exhaust System
Agency: ÇÖZÜM, Istanbul, Turkey
Country: Turkey

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