Wednesday, November 4, 2009

HOT cable TV “Magnetic Billboard”

As part of a 360 campaign entitled ‘At home with the stars’,BBR Saatchi & Saatchi Tel Aviv, Israel created a 140 meter long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities that the public was invited to peel off and take home with them.

The entire display was stripped bare within 2 hours of launch, and was consequently restocked several times. The event became an instant hit and was picked up by leading media channels, including live coverage on breakfast TV.

Client: HOT Cable TV
Agency: BBR Saatchi & Saatchi Tel Aviv, Israel.
Country: Israel

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