Wednesday, November 4, 2009

City Blitz Economistcardio

For the latest "City Blitz" (previous cities included Philadelphia & Seattle) effort from the Economist, this poster from BBDO New York hung in 75 cities in the Dallas area. Because the posters were backlit, they resembled the glowing red monitors displaying the difficulty level on the gyms’ cardio machines.

Client: The Economist
Agency: BBDO New York

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