The idea of this ad is to promote Tyskie Beer among young people in a more involving way. 'Beer Mugs Stickers' were installed behind the door handles of restaurants, pubs, shops etc across Europe. And when people opened the door they could easily imagine themselves drinking beer.
I quess Tyskie needs a lot of advertisement, as it is not the best one ;)) I am not suprised that it has been sold by
ReplyDeleteKulczyk Holding
to Sabmiller ;)))