Tuesday, August 4, 2009

Car Magazine: The F-1 experience

In order to promote the April issue of Car Magazine, which features an in depth guide to this year's Formula One season, Ogilvy Cape Town gave stationary drivers a true F1 experience. F1-style lollipop men stood at traffic lights and dropped their lollipop signs in front of cars as they stopped.


Client: Car Magazine
Agency: Ogilvy, Capetown

Executive Creative Director: Chris Gotz
Country: South Africa

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