Escape from the City

Break out of the city! A life sized helicopter (35' across, 10 ' high) was installed with a ladder. Three life sized mannequins were affixed to the board, made to look like they were escaping the city. Clothing on the mannequins was chosen specifically to represent the kind of young/urban professionals in the area

Credits:
Advertiser name: Fallsview Casino
Product: 40'W x 60'H Spectacular (w/ extension)
Campaign dates Apr - Dec 09
Format and weight frontlit spectacular
Creative Agency GJP Advertising
Media Agency OMD Canada
Country:- Canada