City Blitz Economistcardio

For the latest "City Blitz" (previous cities included Philadelphia & Seattle) effort from the Economist, this poster from BBDO New York hung in 75 cities in the Dallas area. Because the posters were backlit, they resembled the glowing red monitors displaying the difficulty level on the gyms’ cardio machines.

Credits:-
Client: The Economist
Agency: BBDO New York
Country:USA

Science Fair in Brazil Educates Students On Infectious Diseases

The 1st. Science Fair of Colégio Único was titled Infectious Diseases, known as contagious diseases as well. To promote the event inside the school, it was created a poster with the typical symptoms of some diseases and it was produced about 500 stickers which were stuck on other posters nearby and also on objects that were around simulating the easy transmission of that kind of disease.

Credits:-
Client: Science Fair of Colégio Único
Agency: Aliança Comunicação, Recife, Brazil
Country: Brazil

HOT cable TV “Magnetic Billboard”

As part of a 360 campaign entitled ‘At home with the stars’,BBR Saatchi & Saatchi Tel Aviv, Israel created a 140 meter long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities that the public was invited to peel off and take home with them.

The entire display was stripped bare within 2 hours of launch, and was consequently restocked several times. The event became an instant hit and was picked up by leading media channels, including live coverage on breakfast TV.

Credits:-
Client: HOT Cable TV
Agency: BBR Saatchi & Saatchi Tel Aviv, Israel.
Country: Israel

Ratatouille’s Launch On HBO Goes By The Hole

HBO wanted to take advantage of Ratatouille’s launch on HBO to attract new subscribers. This action generated empathy for its simple genius and brought a lot of attention to the cable company at a minimum cost. In order to tempt non subscribers with the opening of the animated movie Ratatouille, JWT/Corporation Montevideo, Uruguay slid under the doors of subscribers’ houses simple printed pieces of cardboard shaped like stereotypical mouse holes. The expected response rate for this marketing action was between 5% and 10%. They distributed 3,000 rat holes, achieving a response rate of 36% of these households who decided to contact Cable Plus.
In total, they gained 843 new subscribers, which represented more than 28% of the total contacted. They exceeded their expectations twice for this simple action. This was a very cheep action to implement having a cost per contact of 25 cents. This was very profitable since each new subscriber must pay a monthly fee of 31 dollars and contracts are at least a year long.

Credits:-
Client: - HBO
Agency: JWT/Corporation Montevideo, Uruguay.
Country: Uruguay

Wilkinson – The Human Tennis Ball@ Roland Garros 09

The challenge was to create awareness for Wilkinson’s website called darewilkinson.be in Belgium. This website encourages people to shave in extreme ways. Part of the challenge was that there was only a budget of 10.000 Euros (14.000 US Dollars). A man was found who was willing to shave his hair and beard in the shape of a tennis ball. He was giving tickets to all important tennis matches at the Grand Slam of Roland Garros in France.

A t-shirt with the name of the DARE website was given to him, which he was wearing at all times. All major Belgian newspapers reported about this during the last week of Roland Garros. International television stations such as Eurosport and ESPN covered the story. The free publicity that Wilkinson got for this campaign was enormous.

Credits:-
Client: Wilkinson
Agency: Mortierbrigade Brussels, Belgium.
Country: France

Milan Bus Stops Reveals The Killer…

At the bus stops in Milan, the posters were covered by a shower curtain. When opened, the shower curtain revealed a classic assassin with a knife, ready to kill; alongside the headline that read: How does it feel to be involved in a crime.

Credits:-
Agency: DDB Milan, Italy.
Country: Italy

Toppits- Freshness That Lasts…

Toppits cling film is a product that keeps groceries fresh. To make this rather common fact interesting, they place the product benefit “Keeping it fresh” in an unusual environment using an eye-catching ambient by cleaning the wall where the cling film is placed.

Credits:-
Client: Toppits
Agency: Grey Dusseldorf, Germany
Country: Germany

Plug Into The World With The Economist

For the latest city blitz for The Economist, BBDO New York/ BBDO West posted billboards and did station dominations in and around the city of Seattle, including the famous Pike Place Market. The creative execution highlights very simply how easy it is to plug in to things happening around the world via the Economist.

Credits:-

Client: The Economist

Agency: BBDO New York/BBDO West

Country: USA

UK Gets Prepared For Winter Floods

The Environment Agency launched this £2million flood awareness campaign to mark the start of the UK winter flood season. As part of the campaign Adshel have built 6 bus shelters that recreate the look of a flood damaged sitting room. The multi-channel campaign - "be prepared for flooding" - will use a mix of media: print and radio advertising, direct mail and public relations. The national and local campaign seeks to raise awareness of the risk of flooding and to encourage people to take steps to prepare in advance.

Credits:-
Client: Floodline
Creative Agency: Cookson Peacock
Country: UK

1st Bank- Caring About Small Business Houses

Many banks claim that they support small businesses, but 1stBank in Colorado seemingly put their money where their mouth is. They set up several rotating displays in busy areas covered with business cards of their small business customers, plus the tagline "We care about small business." Now that is more than just lip service.

Credits:-
Client: 1St Bank

Agency: TDA Advertising

Country:- Colorado

Save The Children- An Initiative By savethechildren.org.au

It's frightening to think children today are still forced to work in factories, employed as prostitutes, or don't have access to clean water. These are some of the many issues Save the Children is working to make obsolete, so these things become a thing of the past-
1)Contaminated drinking water Mandera, Northern Kenya; 2) Child worker,Dhaka, Bangladesh; 3) Child soldier Democratic Republic of the Congo; 4)Child prostitute,Bangladesh & 5)Child war refugee Democratic Republic of the Congo.

Hat’s off to the creative team at M&C Saatchi, Melbourne, who came up with this OOH poster campaign.

Credits:-
Client: savethechildren.org.au
Agency: M&C Saatchi, Melbourne, Australia
Country: Australia

Corona Beer- A Raising Act!

To celebrate the arrival of spring, the Corona beer brand surprised passers of the City of Buenos Aires with a bottle of 3 meters high composed entirely of colorful flowers. The bottle was located in the Plaza San Martín, a strategic point where thousands of people walk daily to work in the downtown because of its proximity to the train station and underground city.

Credits:-
Client: Corona Beer
Advertising Agency: Woonky Buenos Aires, Argentina
Country: Argentina