Thursday, October 22, 2009

UK Gets Prepared For Winter Floods

The Environment Agency launched this £2million flood awareness campaign to mark the start of the UK winter flood season. As part of the campaign Adshel have built 6 bus shelters that recreate the look of a flood damaged sitting room. The multi-channel campaign - "be prepared for flooding" - will use a mix of media: print and radio advertising, direct mail and public relations. The national and local campaign seeks to raise awareness of the risk of flooding and to encourage people to take steps to prepare in advance.

Client: Floodline
Creative Agency: Cookson Peacock
Country: UK

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