TV3: Hitched@ 8PM

A good stag do often ends with the groom being hand cuffed semi-naked to a street sign - which is exactly what they did to help promote the premier of the new reality TV show Hitched (which follows kiwi couples in the lead up to the big day). The text on his chest written in lipstick reads "Hitched tonight 8PM TV3".

Credits:
Client: TV3
Agency: Colenso BBDO Auckland, New Zealand.