Tuesday, August 18, 2009

NIKA Shoe Repair: Stilettos & Street Grates Dont Get Along


Naturally, shoe cobblers love flimsy heels and the grates on the streets hat trap them. A broken stiletto heel was "stuck" in a street grate next to its better half in a busy tourist district a block away from Nika, a local shoe repait store. Chalked onto the sidewalk were the words NIKA SHOE REPAIR and NEXT RIGHT, directing pedestrians to the shoe repair store.

Credits:

Client: Nika Shoe

Agency: Immersion Creative, Canada.

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